Most of you have seen some Salesforce Marketing Cloud demos before at events like the Salesforce World Tour, Essentials, roadshows or even Dreamforce. The problem with those demos is that they look very high-end and sofisticated and when you purchase such a product you come to the conclusion that almost nothing comes out-of-the-box.
That is why we have tried to present a real use case only based on point-and-click functionality at our User Group meeting with The Belgium User Group and also with The Netherlands User Group.
All participants were thrown into a real customer journey upon registration and in the course of a month they received some emails (with personalised & dynamic content). Based on their engagement with those emails and several calls-to-action they followed the journey untill some of them converted from lead to customers and when the deal was won were shot into an onboarding journey.
We have used several different features from the Marketing Cloud that we will show you behind the scenes like Automation Studio, Contact Builder, Journey Builder, Personalised Content, Dynamic Content, Social Studio and ofcourse integration with Sales Cloud and Service Cloud through the Marketing Cloud Connector.
Yes it’s the end of a fantastic year for the Salesforce Belgium User Group and the beginning of a fruitful new one!
It’s our birthday as the Belgium User Group had it’s first meeting in december 2014 and as some may recall, it was in a bar and we were 6 for the first time ????